版权侵权申诉

1
什 么 是 版 权 ？
亚马逊解释：
“版权是保护原创作品的知识产权(IP) 的一个类型。版权旨在保护原创作品，如视频、
电影、歌曲、书籍、音乐作品、视频游戏和绘画等。通常，版权法旨在激励为了公众利
益而创作的原创作品。要获得版权保护，作品必须是由作者创作的，且必须具有一定程
度的创新性。如果是原创作品的作者，那么通常拥有该作品的版权。
如果已获得版权所有者的许可，或使用行为受到“首次销售”原则保护，就能够在亚马
逊上传或销售其他人的版权作品“
—— 首次销售原则：首次销售原则可为转售合法购买正品的行为提供保护。即如果销售的是版权方正规渠
道采购的商品，由于购买了物权，版权人对它们不再享有支配权，之后的再转让与使用等都与版权方无关，
无需进一步获得版权所有者的许可。此项仅针对正品二手商品。
重点：版权不是非要登记注册才具备保护效力。只要有证据能证明你是原创者，
你就拥有该照片或视频的版权。哪怕图片或视频上传于其他平台或者网站。
2
什 么 情 况 下 会 侵 犯 版 权 ？
常见的侵权情况分为以下 3 种：
（1）产品文案中盗用了别人图片。
图片来源不仅限于其他卖家在亚马逊上传使用的图片，也包括独立站以及图库网
站下载的未经授权的图片。
注：原图基础上的二次创作同样是侵权的。
（2）产品或者产品包装使用了具有版权的图形。
比如经典 IP 形象（蜘蛛侠，动漫形象等），队标队徽（乐队，足球俱乐部标志），
卡通元素，Emoji，版画等。
（3）listing 详情页描述复制抄袭。
文本侵权很容易被忽视，很多人编写 listing 喜欢“借鉴”别人的产品，有的甚
至是整段或整体复制。这种当然是侵权行为。版权人可能会通过商品名称、ASIN、
商品 url、品牌名称或关键词等方面发起文本版权投诉。
3
版 权 侵 权 如 何 申 诉 ？
首先，清楚是哪里侵权
从邮箱中找到了相关的邮件，有如下信息：
Complaint type: Copyright
ASIN: XXXXXXXXX
Complaint ID: 0000000000
侵权类型是版权，但是具体是图片还是文本，需要自己判断：图片是否自己拍摄；
若是供应商提供，他们是否有版权，若有记得保存电子版；文本是否自己撰写；
若是从别处拼凑，是否有整段的复制；文本中是否包含别人品牌等等。
只有清楚了是哪里侵权，才能找到正确的申诉方向。
然后，写 POA 申诉信
亚马逊规定，申诉信要包含三部分内容——侵权原因，解决方案，预防措施。
侵权原因：
我们是厂家授权的网络经销商，我们所有的产品和图片均由厂家提供。但我们并
不知道厂家没有这些图片的版权。
We are a network distributor authorized by a manufacturer, and all our
products and pictures are provided by the manufacturer. But we don't
know that the manufacturer does not have the copyright of these pictures.
解决方案：
（1）我们联系了权利人，为我们的错误向他道歉。
We contacted the rights owner and apologized to him for our mistake via
email.
（2）我们删除所有可能与知识产权有任何冲突迹象的内容。
We have delete all the things that could show any signs of conflicts with
intellectual property rights.
（3）我们制定了每月一次的员工培训，以了解亚马逊政策。
We have developed a monthly staff training to learn about the Amazon
policy.
预防措施：
（1）我们将设立专门的拍摄部门，自行拍摄产品图片，确保所有图片都有版权。
We will set up a special shooting department to take product pictures by
ourselves to ensure that all pictures have copyrights.
（2）我们在上架产品前会仔细检查文案的标题、图片和描述。
We will carefully check the title, picture and description of the listing
before listing the product.
（3）我们将注册品牌并设计产品包装，而不是使用制造商提供的一般包装。提高
我们品牌产品的可识别性，避免任何形式的侵权。
We will register the brand and design the product packaging instead of
using the general packaging provided by the manufacturer. Improve the
recognizability of our brand products and avoid any form of infringement.
上述内容供参考，但思路是通用的，申诉时根据自己情况自由发挥。
4
恶 意 版 权 侵 权 如 何 申 诉 ？
亚马逊平台对于侵权投诉链接的态度是直接下架处理。但它的申诉流程却很复杂和苛刻。
恶意投诉侵权的事件很多，这个无法预防和杜绝。它是钻了 Amazon 政策的漏洞，如同跟
卖一样，是让人无比痛恨却又无可奈何的 BUG。
做好以下准备可以很好地应对这类情况：
◇ 注册商标进行品牌备案；
◇ 定制商品包装或者做一些商标 LOGO 转帖到包装盒上；
◇ 自己拍摄产品图片保留原图；
◇ 申请商标名称的域名建一个简单的官网。
◇ 采购合同或采购发票。
解决的办法就是准备好申诉材料，在链接下架后第一时间提起 DMCA 申诉，提交证据，尽
量缩短下架时间，减少损失。
DMCA 申诉步骤：
在【账户状况】里面进行【申诉】，
选择 【您的商品被错误停售？ 如果您认为您的商品被错误停用，请在此处提供说明】，
写反诉信（参考下面模板），
点【下一步】进行附件的提交
上传附件包含：
如果有品牌备案
原图（若有），提供商标注册证，授权厂家生产该品牌产品的授权
书，采购合同或采购发票等。
如果没有品牌备案
原图（若有），提供厂家授权销售的授权书，采购合同或采购发票
等。
——拍摄的原图和制作的 PSD 原件若大于 10M 上传限制，可通过处理上传。
反诉信模板
[在此感谢 @charleslau 的分享 https://www.wearesellers.com/question/15703]
Dear Amazon,
This letter is a formal response to a claim of copyright infringement against ASIN [A0B5S78] received on
xx/xx/xx, The listing page for following ASIN was removed by Amazon because of this complaint:
Removed ASIN:
Title:
Infringement type:
Complaint ID:
Complainant:
Email:
I believe the claims of copyright infringement made by XXXXXXX are inaccurate and should be rejected
because:
The material in question is not copyrighted, or the copyright has expired in the United States of America.
It is therefore in the public domain and may be reproduced by anyone.
The complainant has provided no copyright registration information or other tangible evidence that the
material in question is in fact copyrighted, and I have a good faith belief that it is not. The allegation of
copyright violation is therefore in dispute, and at present unsupported.
The complainant does not hold the copyright to the material in question, is not the designated
representative of the copyright holder, and therefore lacks standing to assert that my use of the material
is a violation of any of the owner's rights.
My use of the material is legally protected because it falls within the “fair use” provision of the copyright
regulations. If the complainant disagrees that this is fair use, they must work directly with me, though
legally viable channels, to resolve the dispute.
The complaint does not follow the prescribed form for notification of an alleged copyright violation as set
forth in the Digital Millennium Copyright Act. Specifically, the complainant has failed to:
·Provide a complaint in written form.
·Include a physical or electronic signature of the complainant.
· Identify the specific copyrighted work claimed to be infringed, or, if multiple copyrighted works are
covered by a single complaint, provide a representative list of such works.
·Provide the URLs for the specific files on my web site that are alleged to be infringing.
· Provide sufficient information to identify the complainant, including full name, mailing address,
telephone number, and email address
·Include a written statement that the complainant has a good faith belief that use of the disputed material
is not authorized by the copyright owner, its agent, or the law.
·A written statement that the information in the notification is accurate, and under penalty of perjury, that
the complainant is authorized to act on behalf of the owner of an exclusive right that is allegedly
infringed.
This communication to you is a DMCA counter notification letter:
I hereby declare that I am in good faith belief that the material at issue was either misidentified or
mistakenly removed. For perjury, I am willing to be punished.
I ask that Amazon, upon receipt of this counter-notification, restore the material in dispute, unless the
complainant files suit against me within ten (10) days.
My name, address, and telephone number are:
Name:
Address:
Phone:
I agree to accept the jurisdiction of any United States federal jurisdiction that provides related services,
and I agree to receive the legal process documents sent to me by the provider or its agent notified in
subsection (c)(1)(C).
Best regards,
Date:
Signature: